And the MTV EMAs in Rotterdam on Sunday was no different, however, the risks didn't fully pay off.
The event attracted the likes of Geordie Shore legend Charlotte Crosby, supermodel Jourdan Dunn and Strictly stunner Laura Whitmore, who all looked sensational on the night.
But unfortunately for others on the guest list, it was a night of style sins rather than red carpet triumphs.
Reality star Elettra Lamborghini, a castmember of the Latino version of Jersey Shore, certainly gave her UK and US counterparts a run for their money.
The brunette left very little to the imagination in a sheer catsuit, which failed to leave her with any modesty at all.
The one-piece had a black patches of material to save some face, but still left her nipples exposed for all to see.
The pop star arrived ready for some disco fever in a very eye-catching pink '70s number.
The two-piece boasted huge sequins, flared bottoms and, if that wasn't enough pink, she added a matching fur shawl.
Meanwhile, Ex On The Beach's Charlotte Dawson didn't fail to bring her own outlandish take on evening glamour either.
The brunette beauty opted for a nude sheer halterneck gown, with her torso being covered by a huge black design.
Charlotte also added a pair of tacky nude fingerless gloves to complete the fashion fail.
Another stunner who turned heads for the wrong reasons was model Ann-Kathrin Brommel.
The 26-year-old, who is dating German footballer Mario Götze, hit the red carpet with her sporty beau and stole the show - mainly because her chainmail dressed showed far too much of her body.
The beauty's nipple pasties could clearly be seen through the risky little number as the cameras flashes turned the garment see-through.
Social media star Kenz may be a hit online, but on the red carpet, she failed to shine.
The pretty 'influencer' went overboard with the bling in a ballroom style number, which featured crystals and curtain-style fringing in a baby pink.
British singer Anne-Marie also didn't manage to cut muster in the style stakes.
The pretty blonde failed to flatter her her figure in a harsh mesh mini-dress which exposed her bra worn with a pair of clumpy Doc Martins.
DJ Armin van Buuren's wife Erika's look was also a tad mismatched - the blonde wore a dominatrix-style zip down dress with conservative sheer black tights and silver pumps.
Away from the fashion blunders on the red carpet, the awards were focused on the real talent.
Up for the prizegiving's biggest gong Best Video are Beyonce, Coldplay, Kayne West, Tame Impala and The Weeknd ft. Daft Punk.
